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Few professional investment managers make use of momentum investing, believing that individual stock picking based on an analysis of discounted cash flows and other fundamental factors tends to produce more predictable results, and is a better means of beating index performance over the long term. "As an investment strategy, it’s a thumb in the eye of the 'efficient market hypothesis' (EMH), one of the central tenets of modern finance," to quote a UCLA Anderson Review article, "Momentum Investing: It Works, But Why?" published on Oct. 31, 2018.